DAT Supply

Reviewed launch guides for private-label supplement ranges

Public-information guides scoped to launch direction — labelling, claim wording, notification scope and documentation route. Project-specific details are reviewed and confirmed inside the DAT portal.

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Reviewed market guides

EU is the right starting point for most multi-country launches. Specific country guides cover label and notification rules that diverge from the EU framework. US launches sit under DSHEA with FDA oversight and a separate documentation route; the state guides cover residual rules and channel posture.

Regional posture

How DAT thinks about each region

Each region carries a distinct launch corridor — pickup channel, format mix, regulatory frame and documentation route. The per-country guides own the specifics; this section frames how a launch typically lands.

Western & Northern Europe

EU first-launch corridor

Pickup: The most common starting point for DAT projects. Brand teams in Germany, France, the Netherlands, the Nordics and the UK pickup the EU framework as the baseline and add country-level adjustments where the rules diverge.
Format mix: Bottle and doypack lead. Sachet ranges are growing inside daily-routine and travel positioning. Pet-format projects ship from the same EU pool with species-specific reviews.
Regulatory frame: applicable claims framework plus the authorised list in applicable claims framework govern claim wording. Notification scope and label rules diverge per member state — Germany, France and the Netherlands each carry country-specific notification routes that are reviewed inside the project.

Central, Eastern Europe & the Balkans

Regional retail and cross-border DTC

Pickup: Range launches in Poland, Czechia, Romania, Hungary and the Western Balkans are typically retail-led with a regional DTC layer on top. Lead times mirror the EU pool; localised label kits are the recurring scope item.
Format mix: Bottle ranges dominate at retail; sachet ranges sit inside specialist channels and travel retail. Beauty-from-within and immune positioning carry most of the volume.
Regulatory frame: Member-state notification routes apply for EU members. Western Balkan launches add an import-side documentation set that is reviewed per market — Serbia and Albania are common.

Southern & Mediterranean Europe

Iberia, Italy and the Mediterranean rim

Pickup: Spain, Portugal and Italy lead. Greek and Maltese ranges are smaller in volume but follow the same documentation set. Iberian launches frequently roll a LATAM-export plan on top — that part is reviewed separately.
Format mix: Bottle and doypack share the volume; beauty-from-within sachet ranges have been growing year-on-year. Sleep and digestive positioning carry consistent demand.
Regulatory frame: EU framework with member-state notifications. Italy carries a notification register; Spain notifies via AESAN; Portugal via DGAV. Final wording is reviewed per project.

United States

US dietary-supplement launches

Pickup: US launches sit under the DSHEA framework with FDA oversight. State-level rules apply mostly to labelling residuals (Prop 65 in California) and channel rules — the federal framework is the anchor.
Format mix: Bottle dominates retail. DTC-led ranges add doypack and stick-pack format mixes. Pet ranges follow the AAFCO frame for product names and ingredient declarations.
Regulatory frame: DSHEA, FDA labelling rules, and any state-level residual rules (notably Prop 65 in California). Structure/function claim wording is reviewed per project — there is no DAT default that does not pass through that review.

Drill deeper

Per-country and per-state guides

Each region has a deeper layer of guides. EU member states notify through their own competent authorities; US states sit under DSHEA with state-level residuals. Pick the layer that matches the target market.

Hub

Per-state US guides

Each US state has a dedicated near-me page covering the dietary-supplement framework, residual state rules and the working route. 0 states are live.

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Global delivery reach

EU + US dispatch with documentation handled per market. The global-reach page surfaces the shipping routes DAT covers as the operator-side delivery story.

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EU vs US

Two frameworks, two documentation routes

EU and US launches sit under different regulatory frames. The formula, the spec sheet and the production workflow are the same — but label wording, notification and the documentation set diverge. DAT confirms the framework before the brief is locked so the project moves through the right review steps.

EU framework

EU food-supplement directive

→ Claim wording under applicable claims framework and the authorised list in applicable claims framework
→ Member-state notification to the local competent authority (national regulator, AESAN, DGAV, NVWA and equivalents)
→ Label rules per member state — Italian and French rules are the most divergent
→ Brand owner remains the food business operator and is responsible for filings

US framework

DSHEA + FDA

→ DSHEA-defined supplement category with FDA-side labelling rules
→ Structure/function claims reviewed per project; no DAT default
→ State-level residuals — Prop 65 in California is the recurring item
→ AAFCO frame for pet ranges — separate review route

Reviewed per project

Compliance is reviewed against the target market.

DAT does not publish blanket compliance statements. Final claim wording, label rules and notification scope are reviewed inside the client workspace against the framework relevant to your target market. The brand owner remains the food business operator.

Project handoff

Pick a market guide and start an order

The portal pre-fills the target market so the review starts with the right framework.

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