Private-label supplement launch guides — United States
Each market guide reviews a launch direction against the relevant target-market framework — labelling, claim wording, notification scope and documentation route. Guides are scoped to public information; project-specific details are confirmed inside the DAT portal.
Reviewed private-label concepts, by format
Each card opens the reviewed catalogue for that format — every public PIM concept, framed for private-label brand owners. Documentation routes through DAT's standard 4-step project workflow regardless of format.
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Gummies
126 SKUsPectin-based supplement gummies — the mature DAT Supply format. Used across daily wellness, beauty, sleep and kids ranges.
Private label gummies → -
Sachets
34 SKUsSingle-serving sachet format for powders, granulates or compact daily-routine concepts. Configuration confirmed per project.
Private label sachets → -
Functional jellies
10 SKUsPouchable functional jelly format for daily-routine and on-the-go supplement concepts.
Private label functional jellies → -
Oral strips
26 SKUsFast-dissolving oral strip format. Reviewed per project; payload range confirmed during the brief.
Private label oral strips → -
Patches
Per projectTransdermal / topical supplement patch format. Active suitability and skin-adhesive compatibility are reviewed per project — feasibility is confirmed before any spec lock, and DAT publishes no transdermal absorption or therapeutic claims.
Private label patches → -
Pet Supplements
64 SKUsCombined catalogue across pet formats — chews, drops, pastes, sprays and paw balms. No pet therapeutic claims published.
Private label pet supplements →
Reviewed private-label concepts, by category
Each card opens the reviewed catalogue for that concept — spanning every format it ships in, framed for private-label brand owners.
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Beauty & Skin
Private-label beauty concepts reviewed against target-market claim rules.
Private label beauty & skin → -
Sleep & Relax
Sleep and calm positioning is reviewed per market before any claim is finalised.
Private label sleep & relax → -
Sports Nutrition
Energy and performance concepts reviewed against target-market stimulant rules.
Private label sports nutrition → -
Creatine
Creatine dose-per-serving and format are confirmed per project against the brief.
Private label creatine → -
Collagen
Collagen source and dose are confirmed per project and target market.
Private label collagen → -
Kids
Kids-positioned concepts follow per-market labelling and dose rules.
Private label kids → -
Daily Vitamins
Daily-coverage concepts reviewed against target-market NRV and labelling rules.
Private label daily vitamins → -
Gut Health
Strain, dose and format are reviewed per project — no live-culture count is implied without spec.
Private label gut health → -
Weight Management
Weight-management concepts are reviewed per market — no outcome claim is implied.
Private label weight management → -
Immunity
Immune-support concepts carry the EU-permitted claim set reviewed per market.
Private label immunity → -
Energy & Focus
Energy and focus concepts are reviewed against target-market stimulant limits.
Private label energy & focus → -
Pet Supplements
Pet supplement concepts carry no pet therapeutic claims; species fit is reviewed per project.
Private label pet supplements →
Market guides, by country
For US-based brand owners the 50-state cluster covers regional positioning. Country guides frame additional target markets when a US brand exports beyond the United States.
Browse all market guides →Compliance is reviewed against the target market — not promised on the public site.
Final claim wording, label rules and notification scope are reviewed inside the client workspace, against the framework relevant to the chosen market. The brand owner remains the food business operator and is responsible for filings.
Production framing →
Formats, routes and order review steps across every manufacturing lane.
SamplesOrder samples →
Order ready private-label sample kits through the DAT Supply portal before you move to production.
Custom developmentQualified custom R&D →
Bespoke formulation and packaging for qualified projects, after a paid feasibility/R&D review.
Every project runs the same documentation-by-stage path — see how order documentation works →.
State-by-state framing for US brands
DAT Supply supports private label gummy projects for brand owners across all 50 US states. Each state page summarises the archetypes we most often work with there.
Build an order brief
Send your order brief — DAT will review and route it to the right working track. Final routing is confirmed inside the portal once the brief has been reviewed.