Each market guide reviews a launch direction against the relevant target-market framework — labelling, claim wording, notification scope and documentation route. Guides are scoped to public information; project-specific details are confirmed inside the DAT portal.
Each card opens the reviewed catalogue for that format — every public PIM concept, framed for private-label brand owners. Documentation routes through DAT's standard 4-gate project workflow regardless of format.
Pectin-based supplement gummies — the mature DAT Supply format. Used across daily wellness, beauty, sleep and kids ranges.
Private label gummies →Gummies with a liquid or paste-filled centre. Advanced sub-format; reviewed per project against the brief.
Private label filled gummies →Soft, paste-based chewable supplement format. Distinct from gummies — its own matrix, base and process.
Private label soft chews →Hard or vegetarian capsule format. Reviewed per project; documentation route follows the standard project gates.
Private label capsules →Softgel format for oil-soluble actives. Reviewed per project; sub-supplier capability confirmed during the brief.
Private label softgels →Compressed tablet format. Reviewed per project; finish (uncoated, film-coated, chewable) confirmed during the brief.
Private label tablets →Loose powder or scoopable supplement format. Format confirmed per project — jar, doypack, sachet or tub.
Private label powders →Dropper-bottle supplement format for oil-soluble or precise-dose actives.
Private label liquid drops →Single-serving liquid shot vial format. Reviewed per project against retail and logistics constraints.
Private label shot vials →Fast-dissolving oral strip format. Reviewed per project; payload range confirmed during the brief.
Private label oral strips →Pouchable functional jelly format for daily-routine and on-the-go supplement concepts.
Private label functional jellies →Snack-style functional formats. Concept review during the brief — DAT confirms feasibility before quoting.
Private label functional snacks →Combined catalogue across pet formats — chews, drops, pastes, sprays and paw balms. No pet therapeutic claims published.
Private label pet supplements →For US-based brand owners the 50-state cluster covers regional positioning. The guides below frame additional target markets when a US brand exports beyond the United States.
Final claim wording, label rules and notification scope are reviewed inside the project workspace, against the framework relevant to the chosen market. The brand owner remains the food business operator and is responsible for filings.
Every project fits one of these routes. The wizard pre-fills the route you pick — final routing is confirmed inside the portal once the brief has been reviewed.
Pick a reviewed concept from the catalogue and adapt brand artwork. Fastest path to a launch.
Adjust dose, flavour or active stack within an existing matrix.
Bespoke formulation, custom flavour profile and packaging dieline.
Format is independent from positioning. The same formula concept can move across packaging types — DAT confirms the right fit during the brief.
Best for classic white-label gummy launches: PET / HDPE bottle, retail-friendly, broad market fit.
Format is confirmed per project — DAT reviews packaging, fill, outer carton and logistics against the brand brief before specification.
Lighter, flexible packaging for premium retail concepts and DTC ranges with smaller footprint.
Format is confirmed per project — DAT reviews packaging, fill, outer carton and logistics against the brand brief before specification.
Routine-based, travel-friendly, premium daily-use formats. Sachet configuration is confirmed per project, including gummies per sachet, sachets per unit, film, outer packaging and logistics.
Format is confirmed per project — DAT reviews packaging, fill, outer carton and logistics against the brand brief before specification.
Project briefs are handled in the DAT portal. The wizard prompts for the inputs below — the more upfront context, the faster DAT can confirm feasibility and the right working route.
Primary distribution market and any secondary markets — drives label, claims and notification scope.
Indicative MOQ tier and forecast for the launch window. Used to confirm route and packaging.
Positioning, active ingredients in scope and any non-starters. Custom development is reviewed against the brief.
PET bottle, doypack or sachet — pack format influences the production route and documentation set.
Target launch window. Production calendar and raw-material lead times are confirmed in the quote.
Any approved claim wording, regulatory framework, or label requirement you already need to honour.
DAT releases documentation as the project moves through each gate. Batch-release documents are issued after production and QC release.
Target market, format, quantity, claims direction
Project entry
Feasibility view + working route confirmation
Formulation route, allergen statement, per-SKU specification
After brief sign-off
Specification draft + spec-locked formula
Dieline, on-pack copy, claim wording per market framework
In parallel with spec lock
Reviewed artwork against the target-market framework
In-process control plan, stability and QC release rules
Once spec & artwork are signed off
Production run + in-process control records
Per-batch QC, traceability, release-for-shipment
After production & QC release
Batch-specific Certificate of Analysis + traceability
Forecast review, raw-material lead times, improvement notes
Per repeat order
Refreshed documentation per project stage
Documentation availability depends on product, market and project stage. The brand owner remains the food business operator and is responsible for final filings in each target market.
DAT Supply supports private label gummy projects for brand owners across all 50 US states. Each state page summarises the archetypes we most often work with there.
Send your project brief — DAT will review and route it to the right working track. Final routing is confirmed inside the portal once the brief has been reviewed.
