MOQ and Lead Times
A practical reference to minimum order quantities and lead-time posture across the two private-label options. Covers the private-label catalogue and qualified custom development MOQ tiers and why the exact figures — and the timeline — are confirmed during order setup.
What this reference covers
- → The two options — private-label catalogue and qualified custom development — and their MOQ tiers
- → What moves the MOQ — format, packaging and active stack
- → Lead-time posture — why the timeline is confirmed during order setup
- → How the option you pick flows into the order brief
Who this is for
- → Brand teams sizing a first private-label order against an option
- → Product managers planning a launch budget and timeline
- → Founders deciding between the private-label catalogue and qualified custom development
MOQ tiers are indicative starting points. The exact figures depend on the format, packaging and formula — they are confirmed per project on the quote.
Sizing your first order?
Order a sample kit to validate the format and finish, then brief your order so the team can confirm the MOQ and timeline for your project.
MOQ tiers by option
| Option | MOQ tier | Lead time |
|---|---|---|
| Private-label catalogue Catalogue option, your branding and packaging — the leanest path to market. PET jar from 1,000 units; doypack from 2,500 units. Project-specific packaging, flavour, colour or shape adjustments may be reviewed after order start. | From 1,000 units | From 5–12 weeks |
| Qualified custom development A formula developed to your specification — for qualified 5,000+ unit projects, after a paid feasibility/R&D review. | Confirmed after scope | Final timeline is confirmed during order setup. |
MOQ tiers are indicative starting points by option. Lead time is confirmed during order setup — it depends on packaging, raw-material availability and the production calendar at the time of order.
How this connects to your order brief
The route you pick sets the starting MOQ tier; the brief then confirms the exact figure against your format, packaging and active stack. The lead time is set the same way — once the brief is reviewed, the order roadmap lays out the timeline for your specific project.
Where to next?
Browse the reviewed catalogue, request samples, or start an order when you're ready — the DAT Supply portal routes your brief through the right review step.