Multivitamin (Paste)
Daily multivitamin paste with B-complex, krill oil and trace minerals.
- Production-ready private-label option — your brand on pack
- Order samples before you commit
- Documentation released by order stage
- EU manufacturing · EU · UK · US routes
- Format
- Pet pastes
- Category
- Pet Supplements
- Route
- Ready private-label option
- MOQ
- From 1,000 units
- Markets
- EU · UK · US
Need a different formula? Start Custom R&D
Packaging and minimum order quantities
Confirmed against your brief during order setup — after you have seen samples, never before. Project-specific packaging, flavour, colour or shape adjustments may be reviewed after order start.
The standard PET jar route for a first production run.
Stand-up pouch packaging on the same private-label route.
Product overview
A nutrient-dense paste covering B-complex vitamins, krill oil, quercetin, zinc and selenium — daily essentials concentrated into a single lickable serving.
Final claims, documentation and market suitability are reviewed per target market and project scope.
Active ingredients
The actives in the current standard formulation. Final formula is reviewed and locked against the project brief.
- Vitamin B6 (Pyridoxine HCl) Pyridoxine hydrochloride is the synthetic form of Vitamin B6, a water-soluble vitamin essential for over 100 enzyme reactions in the body. It is one of the most familiar and commercially understood gummy actives across EU and US markets. Under applicable claims framework, Vitamin B6 carries nine authorised health claims covering energy-yielding metabolism, nervous system function, immune function, and reduction of tiredness and fatigue. View ingredient →
- Quercetin
- Vitamin A (Retinyl Acetate) Retinyl Acetate is a stabilised, fat-soluble form of Vitamin A used in dietary supplements. It supports normal vision, immune function, and skin health. Under applicable claims framework, it carries six authorised health claims covering vision, immune system, skin, mucous membranes, iron metabolism, and cell specialisation. View ingredient →
- Selenium Selenium is an essential trace mineral required for antioxidant defence (glutathione peroxidase), thyroid hormone metabolism, immune function, and male fertility. In gummy formats it is most commonly used in antioxidant, thyroid, and hair-skin-nails ranges, with nine EU-authorised health claims under Regulation 432/2012. View ingredient →
Full composition (per-serving)
Per-serving dose; % NRV shown where an EU Reference Intake exists. Values reflect the current standard formulation and are locked at specification stage.
- Pyridoxine Hydrochloride 0.54 mg
- Quercetin 109 IU
- Retinyl Acetate 7.5 mg
- Selenium 0.638 mg
Packaging
Fill counts, closures and outer presentation are confirmed in the specification.
Suitable-for and free-from statements are confirmed at specification stage, per formula and target market — never assumed from the format.
The documents behind this product
Each slot is released into your client workspace during order review — available during order review, never as a public download.
- Product Specification Order gate
Drafted at brief stage; locked before production.
- Artwork review Order gate
Dieline, on-pack copy and claim wording reviewed per target market.
- Batch release documents Order gate
Issued after production and QC release — always batch-scoped.
- Shipping documents Order gate
Packing list and invoice, issued around dispatch.
- Testing / COA Order gate
Per-batch Certificate of Analysis after QC release; external testing scope is confirmed per order, never automatic.
Documentation availability depends on product, target market and project stage. The brand owner remains the food business operator and is responsible for final filings.
Delivery
Orders ship as palletised freight — units per carton and cartons per pallet are set in the specification. Shipping is quoted as a separate line and confirmed during order setup.
Questions?
Common questions are answered below. For anything brief-specific, talk to the team — existing clients raise requests inside the portal support center.
Best fit for
Where this concept slots into a brand plan. Positioning and claims are reviewed per project and target market.
Brand range expansion
Slot Multivitamin (Paste) into an existing pet-supplement range as a pet paste SKU, with shared brand artwork direction and a per-SKU specification.
Pet daily-care positioning
Pet supplement concept positioned for daily care. Species fit, palatability and dose are reviewed per project; DAT does not publish pet therapeutic claims.
Sample Multivitamin (Paste) before you commit
Order a sample kit from your client workspace to review texture, flavour and finish — the expected next step before a production run.
Frequently asked questions
Can I request a sample before placing an order?
Yes. Sample requests go through the quote form. Lead time and sample format depend on packaging and any custom flavour or colour work.What is the MOQ?
MOQ is confirmed per project. Ready private-label option starts at 1,000 units in PET jars and 2,500 units in doypacks; custom configurations are confirmed after scope.Which markets is this product suitable for?
Market eligibility depends on the labelling, claims and certifications required for your destination — reviewed per project against the relevant EU / UK / non-EU framework.Do you provide a Certificate of Analysis?
A batch-specific Certificate of Analysis is provided after production and QC release. COA scope (microbiological, heavy metals, actives) is agreed up-front in the spec sheet.Can the formula be customised?
Common adjustments include flavour, colour, sugar profile and packaging count. Active-ingredient changes are evaluated against EU food-supplement rules and may move the SKU into a custom-formula tier.How long are typical lead times?
Lead time is typically 5–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Related ingredients
- Vitamin B6 (Pyridoxine HCl)Pyridoxine hydrochloride is the synthetic form of Vitamin B6, a water-soluble vitamin essential for over 100 enzyme reactions in the body. It is one of the most familiar and commercially understood gummy actives across EU and US markets. Under applicable claims framework, Vitamin B6 carries nine authorised health claims covering energy-yielding metabolism, nervous system function, immune function, and reduction of tiredness and fatigue.
- Vitamin A (Retinyl Acetate)Retinyl Acetate is a stabilised, fat-soluble form of Vitamin A used in dietary supplements. It supports normal vision, immune function, and skin health. Under applicable claims framework, it carries six authorised health claims covering vision, immune system, skin, mucous membranes, iron metabolism, and cell specialisation.
- SeleniumSelenium is an essential trace mineral required for antioxidant defence (glutathione peroxidase), thyroid hormone metabolism, immune function, and male fertility. In gummy formats it is most commonly used in antioxidant, thyroid, and hair-skin-nails ranges, with nine EU-authorised health claims under Regulation 432/2012.
Related options
Multivitamin (Cat)
Comprehensive multivitamin chew with B-complex, taurine and beta-glucan for cats.
Immune & Seasonal Comfort Support (Cat)
Daily chew with L-Lysine and omega-3s for immune and seasonal comfort support.
Multivitamin (Dog)
Comprehensive daily multivitamin covering vitamins, minerals and antioxidants in a single soft chew.
Antioxidant Support
Daily chew with salmon oil and krill for antioxidant and skin & coat support.
Calming Support
Calming Support is a private-label soft-chew pet supplement concept for brands building a pet supplements range. Final positioning, claims and documentation are reviewed per project and target market.
Calming Support (Cat)
Daily crunchy chew formulated to support a calm, balanced temperament in cats.