Potassium
INCI: Potassium (mineral; supplied as Potassium Citrate or Potassium Chloride)
Potassium is an essential mineral and electrolyte involved in nerve transmission, muscle function, and the maintenance of normal blood pressure. In supplement format it is most commonly positioned in electrolyte and sport-recovery ranges, with three EU-authorised health claims under Regulation 432/2012.
- Electrolyte support
- Heart health
- Muscle function
At a glance
- Definition
- Potassium is an essential mineral and electrolyte involved in nerve transmission, muscle function, and the maintenance of normal blood pressure. In supplement format it is most commonly positioned in electrolyte and sport-recovery ranges, with three EU-authorised health claims under Regulation 432/2012.
- Authorised wording (summary)
- 3 authorised statements — see "US structure-function statements" below.
- Common positionings
- Electrolyte support
- Heart health
- Muscle function
- Sport recovery
- Healthy blood pressure
- Format suitability
- Reviewed for sachets and gummies — confirmed per project.
Where this ingredient fits in the DAT Supply catalogue
Every format chip links through to its manufacturing hub and to the private-label catalogue for that format. The category chip routes to the matching vertical hub on the categories index.
- Vitamins & minerals
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What it is
Potassium is an essential mineral and electrolyte involved in nerve transmission, muscle function, and the maintenance of normal blood pressure. In supplement format it is most commonly positioned in electrolyte and sport-recovery ranges, with three EU-authorised health claims under Regulation 432/2012.
For private-label brands, potassium is a foundational mineral with well-characterised regulatory framework and broad consumer recognition. Potassium has high bulk per dose, making single-serve full-NRV gummy formats impractical. DAT recommends sachet format for electrolyte-led ranges (full NRV per single serving) and gummy format only for partial-dose positioning (200–500 mg). Citrate is the most palatable form. Vegan / kosher / halal positioning depends on the selected raw material and supplier documentation — confirmed per project.
Why brands use Potassium
Potassium is one of the most familiar and commercially understood gummy minerals across EU and US markets. Pairs naturally with Magnesium and Sodium for electrolyte stacks; with Vitamin D3 and Calcium for bone-and-mineral support; with B-vitamins for sport-recovery positioning.
reference-intake target reviewed per market: 2000 mg. Potassium has very high bulk per dose — single-serve gummies cannot deliver full NRV. Daily-positioned ranges typically deliver 200–500 mg per serving (10–25% NRV). EFSA-authorised claims trigger at ≥15% NRV (300 mg). Sachet format is strategically preferred for full-electrolyte positioning. For pack-copy, DAT reviews wording per project against Reg. 1924/2006 and the authorised list under Reg. 432/2012.
Formats this ingredient is reviewed for
DAT Supply covers gummy, capsule, softgel, tablet, powder, oral strip, liquid drop, shot, jelly and pet formats. The list below reflects every format this ingredient is reviewed for — chips link through to the manufacturing hub for each format. Final compatibility, dose and matrix are confirmed per project.
Formulation notes
Verified formulation reference across the formats this ingredient is reviewed for — the Supported formats section lists every product format this active is approved for, and the per-format Considerations section below covers matrix-specific guidance. Final formulation, dose and on-pack copy are confirmed per project.
- Gummy fit
- Limited
- Heat stable
- Yes
- Soluble in matrix
- Yes
- Cost tier
- Low
Forms available
- Potassium citrate (most palatable for gummy)
- Potassium chloride (salty taste)
- Potassium bicarbonate
Dosage reference
reference-intake target reviewed per market: 2000 mg. Potassium has very high bulk per dose — single-serve gummies cannot deliver full NRV. Daily-positioned ranges typically deliver 200–500 mg per serving (10–25% NRV). EFSA-authorised claims trigger at ≥15% NRV (300 mg). Sachet format is strategically preferred for full-electrolyte positioning.
Taste & sensory
Potassium chloride has a strongly salty / metallic note that requires aggressive flavour-masking. Potassium citrate is more palatable. At gummy-relevant doses (200–500 mg) the taste is manageable with citrus systems.
Manufacturing notes
Potassium has high bulk per dose, making single-serve full-NRV gummy formats impractical. DAT recommends sachet format for electrolyte-led ranges (full NRV per single serving) and gummy format only for partial-dose positioning (200–500 mg). Citrate is the most palatable form. Vegan / kosher / halal positioning depends on the selected raw material and supplier documentation — confirmed per project.
Per-format formulation notes
Safe-baseline considerations for each format this ingredient is reviewed for. Final formulation, dose and on-pack copy are confirmed per project.
Sachets
- Powder flow and dose accuracy at single-serve sachet weights — confirmed per project.
- Barrier requirements (oxygen, moisture) for the active — confirmed per project.
- Reconstitution behaviour when the sachet is dosed into water — confirmed per project.
Gummies
- Taste masking and aroma load against the cooked-base flavour — confirmed per project.
- Heat exposure during cooking; coated or encapsulated forms may be required — confirmed per project.
- Matrix choice (pectin vs gelatin) and its effect on ingredient stability — confirmed per project.
- Per-gummy dose and serving count needed to hit the label claim — confirmed per project.
US structure-function statements
- Potassium supports healthy muscle functionStructure-function (DSHEA)
- Potassium supports nerve transmissionStructure-function (DSHEA)
- Potassium supports healthy blood pressureStructure-function (DSHEA)
Structure-function statements must appear with the FDA disclaimer in the same field of vision on the label. % Daily Value (DV) based on FDA 21 CFR 101.9.
Wording to avoid on pack copy
- No disease claims.
- Structure-function claims must be accompanied by the FDA disclaimer in the same field of vision on the label.
- Disclose 'consult your doctor if taking medication for blood pressure or kidney conditions' on pack.
- No certification promises (vegan / kosher / halal / organic / non-GMO) on pack until per-project and per-batch supplier documentation is confirmed.
- No guaranteed shelf-life on pack until confirmed per project with stability data.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Daily Value (DV) for Potassium is 4700 mg under FDA 21 CFR 101.9.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Studies & evidence
External peer-reviewed sources and regulatory opinions. Citations only — DAT does not endorse the publishers.
EFSA NDA Panel·EFSA Journal·2010
Aburto NJ, Hanson S, Gutierrez H, Hooper L, Elliott P, Cappuccio FP·BMJ·2013
European Commission·EUR-Lex·2012
Product concepts featuring Potassium
Private-label product concepts where Potassium appears in the formula. Each opens to a product brief and quote route.
Red Nitrate Boost Gummies
Private label red nitrate boost gummies for supplement brands. Pectin-based, target-market reviewed manufacturing.
Pre-Workout Gummies
Private label pre-workout gummies for supplement brands. Pectin-based, target-market reviewed manufacturing.
Creatine Performance 3G Sachets
Private label creatine performance 3g sachets for supplement brands. Pectin-based, target-market reviewed manufacturing.
Synergies & conflicts
Pairs well with
Pairs naturally with Magnesium and Sodium for electrolyte stacks; with Vitamin D3 and Calcium for bone-and-mineral support; with B-vitamins for sport-recovery positioning.
Care when combining with
Potassium supplementation can interact with blood-pressure medication (ACE inhibitors, potassium-sparing diuretics) — disclose 'consult your doctor if taking medication for blood pressure' on pack. High-dose potassium positioning requires careful consumer-guidance.
Adjacent reading
Pairings, resource guides and blog notes most often associated with Potassium on DAT Supply briefs.
Common pairings
Ingredients that frequently co-formulate with Potassium.
Develop a formula featuring Potassium
A ready white-label formula exists — open a product brief, or talk to our team to align the launch plan.