Filled gummies — dual-texture, dual-active formats for brands that want a sharper product story.
A liquid centre inside a pectin shell. Format complexity is reviewed up front so the spec lock matches what the line can hold in production.
- Shell
- Pectin
- Centre
- Liquid fill
- Routes
- Semi-custom · Custom
- Working routes
- 3
- Project gates
- 4
- Pathways
- EU · UK · US
white-label · semi-custom · custom.
brief · spec · artwork · release.
reviewed per target-market framework.
Filled gummies push the platform: a second active layer, a second sensory cue, a tighter spec. DAT confirms feasibility before locking the formula.
- Shell base
- Pectin
- Centre
- Liquid fill
- Best routes
- Semi-custom · Custom
- Pathways
- EU · UK · US
When a filled gummy earns its complexity
Filled gummies pay back the extra spec work when the product story needs a second beat — a dual-active stack, a sensory cue, or a premium positioning above a standard daily-use SKU.
- Beauty + energy ranges where the centre carries a differentiated active.
- Premium hero SKUs that need a richer in-mouth experience.
- Innovation pipeline SKUs scaling from a winning standard-gummy line.
Pick the route that matches the brief.
Every project moves through one of three routes. Final routing is confirmed inside the portal — the route shapes the documentation set and the timeline.
Reviewed concept, brand artwork.
Pick a reviewed pectin-gummy concept from the catalogue and adapt brand artwork. The fastest path from brief to launch — packaging, claims and documentation are reviewed against the target market.
- Best for
- First gummy SKU · short timelines
- Lead time
- Confirmed in the quote
Adjusted within an existing matrix.
Adjust dose, flavour or active stack within an existing matrix. Differentiate the SKU without a full custom-development cycle. Documentation route follows the same project gates.
- Best for
- Differentiated SKU · existing brand
- Lead time
- Confirmed in the quote
Bespoke formulation and dieline.
Fully bespoke formulation, custom flavour profile and packaging dieline. The right route for category-defining launches with longer planning windows and committed quantities.
- Best for
- Category-defining launch · committed quantities
- Lead time
- Confirmed in the quote
PET bottle · Doypack
Filled gummies typically ship in PET bottle or doypack. Sachet packaging is reviewed per project — film and configuration depend on the centre.
- PET bottle
Canonical supplement-shelf format. Pairs well with a premium label that signals the dual-texture story.
- Doypack
Stand-up pouch with resealable zip. Strong DTC unboxing and lower secondary-packaging footprint.
- Sachet (case-by-case)
Sachet film + centre compatibility is reviewed per project before any sachet path is confirmed.
Project gates, not promises
DAT releases documentation as the project moves through each gate. Batch-release documents are issued after production and QC release.
- 01StageBrief reviewReviewed
Target market, format, quantity, claims direction
WhenProject entry
ReceivesFeasibility view + working route confirmation
- 02StageFormula & spec confirmationReviewed
Formulation route, allergen statement, per-SKU specification
WhenAfter brief sign-off
ReceivesSpecification draft + spec-locked formula
- 03StageArtwork & label reviewReviewed
Dieline, on-pack copy, claim wording per market framework
WhenIn parallel with spec lock
ReceivesReviewed artwork against the target-market framework
- 04StageProduction & QCReviewed
In-process control plan, stability and QC release rules
WhenOnce spec & artwork are signed off
ReceivesProduction run + in-process control records
- 05StageBatch-specific documentsReviewed
Per-batch QC, traceability, release-for-shipment
WhenAfter production & QC release
ReceivesBatch-specific Certificate of Analysis + traceability
- 06StageRepeat order supportReviewed
Forecast review, raw-material lead times, improvement notes
WhenPer repeat order
ReceivesRefreshed documentation per project stage
Documentation availability depends on product, market and project stage. The brand owner remains the food business operator and is responsible for final filings in each target market.
Concepts reviewed for this format
A short pick of reviewed concepts. Final positioning, claims and documentation are reviewed per project.
-
Beauty filled gummy
Premium beauty stack with a differentiated centre.
-
Energy + adaptogen filled gummy
Daily-use energy with a complementary centre active.
Common actives for this format
Frequently asked questions
What does a filled gummy add over a standard gummy?
A liquid centre carried inside a pectin shell. Useful when the product story benefits from a second active, a second sensory cue, or a more premium texture.
Is white-label available for filled gummies?
Filled gummies typically route through semi-custom or custom because the centre formulation is part of the spec lock. White-label availability is confirmed per project.
What documentation gates apply?
The standard four-gate model: brief review, spec confirmation, artwork review per the target-market framework, and batch-specific Certificate of Analysis after QC release.
Can a filled gummy ship in sachet packaging?
Sachet packaging for filled formats is reviewed per project. Film, fill geometry and centre compatibility are confirmed before any sachet route is locked.
What is the order of magnitude for a first run?
Semi-custom starts from 2,500 units; custom development from 5,000 units. Final volumes are confirmed in the quote after brief review.
How long does a filled gummy project take?
Confirmed in the quote after brief review — filled formats add a feasibility gate before spec lock, so timelines vary by centre complexity.
Start a filled-gummy project
Send your brief — DAT will review feasibility, confirm the working route, and frame the spec lock for the filled format.