Private-label pet supplements — chews, drops, liquids and sprays for dog and cat ranges.
One manufacturing network, project-managed end to end. Active selection, palatability and species claim framework are reviewed up front so the brief becomes a launchable spec.
- Species
- Dog · Cat
- Routes
- Semi-custom · Custom
- Documentation
- 4 gates by project stage
- Pet formats
- 5
- Project gates
- 4
- Pathways
- EU · UK · US
reviewed pet formats in scope.
brief · spec · artwork · release.
reviewed per target-market framework.
Pet wellness, taken seriously. Daily-use positioning across reviewed formats — not therapeutic veterinary claims.
DAT manufactures private-label pet supplements through a project-managed production workflow. Species claim framework, palatability and active selection are reviewed up front.
- Species
- Dog · Cat
- Formats
- Chew · Drop · Liquid · Paste · Spray
- Routes
- Semi-custom · Custom
- Gates
- Brief · Spec · Artwork · Release
Reviewed pet formats
Each pet format runs through the same four-gate model and is reviewed against the species claim framework before any spec lock.
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Pet soft chews
Soft, paste-based chew format for cats and dogs. Format and palatability confirmed per project — no pet therapeutic claims.
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Pet liquid drops
Dropper-bottle liquid format for pet supplements. Palatability and species fit reviewed per project.
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Pet oral liquids
Oral liquid supplement format for pets. Concept and palatability confirmed during the brief.
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Pet pastes
Squeezable paste format for pet supplements. Reviewed per project; species-specific dose confirmed during the brief.
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Pet sprays
Oral or topical spray format for pet supplements. Concept and application confirmed during the brief.
Pick the route that matches the brief.
Every project moves through one of three routes. Final routing is confirmed inside the portal — the route shapes the documentation set and the timeline.
Reviewed concept, brand artwork.
Pick a reviewed pectin-gummy concept from the catalogue and adapt brand artwork. The fastest path from brief to launch — packaging, claims and documentation are reviewed against the target market.
- Best for
- First gummy SKU · short timelines
- Lead time
- Confirmed in the quote
Adjusted within an existing matrix.
Adjust dose, flavour or active stack within an existing matrix. Differentiate the SKU without a full custom-development cycle. Documentation route follows the same project gates.
- Best for
- Differentiated SKU · existing brand
- Lead time
- Confirmed in the quote
Bespoke formulation and dieline.
Fully bespoke formulation, custom flavour profile and packaging dieline. The right route for category-defining launches with longer planning windows and committed quantities.
- Best for
- Category-defining launch · committed quantities
- Lead time
- Confirmed in the quote
Brief to released batch
The four-gate model applies to every pet project — species claim review is layered into the artwork gate.
- 01
Brief review
Species, format, active stack, claim framework.
- 02
Route
Semi-custom or custom — confirmed against the brief.
- 03
Spec lock
Per-SKU specification, palatability and species claim framework.
- 04
Artwork
Dieline + on-pack copy reviewed against the species claim framework.
- 05
Production & QC
In-process control plan agreed; production runs through the controlled manufacturing workflow.
- 06
Batch release
Batch-release documents are issued after production and QC release.
Project gates, not promises
DAT releases documentation as the project moves through each gate. Batch-release documents are issued after production and QC release.
- 01StageBrief reviewReviewed
Target market, format, quantity, claims direction
WhenProject entry
ReceivesFeasibility view + working route confirmation
- 02StageFormula & spec confirmationReviewed
Formulation route, allergen statement, per-SKU specification
WhenAfter brief sign-off
ReceivesSpecification draft + spec-locked formula
- 03StageArtwork & label reviewReviewed
Dieline, on-pack copy, claim wording per market framework
WhenIn parallel with spec lock
ReceivesReviewed artwork against the target-market framework
- 04StageProduction & QCReviewed
In-process control plan, stability and QC release rules
WhenOnce spec & artwork are signed off
ReceivesProduction run + in-process control records
- 05StageBatch-specific documentsReviewed
Per-batch QC, traceability, release-for-shipment
WhenAfter production & QC release
ReceivesBatch-specific Certificate of Analysis + traceability
- 06StageRepeat order supportReviewed
Forecast review, raw-material lead times, improvement notes
WhenPer repeat order
ReceivesRefreshed documentation per project stage
Documentation availability depends on product, market and project stage. The brand owner remains the food business operator and is responsible for final filings in each target market.
Frequently asked questions — Pet Supplements
Which pet species does DAT support?
Dog and cat ranges are routinely reviewed. Small-animal and equine ranges are reviewed per feasibility — species claim framework, palatability and active selection are confirmed during the brief.
What pet formats are in scope?
Soft chews are the canonical format. Pet liquid drops, oral liquids, pastes and sprays are reviewed per project. Format choice depends on the active load, species and channel positioning.
Does DAT make therapeutic claims for pet ranges?
No. DAT supports daily-use wellness positioning only — joint, calm, skin & coat, digestive support. Therapeutic / veterinary medicinal claims are out of scope.
What documentation gates apply to pet projects?
Brief review, spec confirmation, artwork review per the target-market and species framework, and batch-specific Certificate of Analysis after QC release. The brand owner remains the food business operator on pack.
What is the order of magnitude for a first pet run?
Semi-custom starts from 2,500 units; custom development from 5,000 units. Final volumes are confirmed in the quote after brief review.
How do I start a pet project?
Send the brief — DAT will review the species framework, confirm palatability and active selection, frame the spec lock and route the project inside the quality-controlled supply chain.
Start a pet supplement project
Send your brief — DAT will review the species framework, confirm palatability and active selection, and route the project inside the quality-controlled supply chain.