Pet pastes — syringe-applied formats for high-active pet ranges.
Paste formats applied via syringe. Texture, active load and palatability are reviewed per species before spec lock.
- Species
- Dog · Cat · Horse
- Routes
- Custom
- Gates
- Brief · Spec · Artwork · Release
- Working routes
- 3
- Project gates
- 4
- Pathways
- EU · UK · US
white-label · semi-custom · custom.
brief · spec · artwork · release.
reviewed per target-market framework.
Pet pastes are reviewed per feasibility and per species framework.
- Species
- Dog · Cat · Horse
- Format
- Syringe-applied paste
- Routes
- Custom
- Gates
- Brief · Spec · Artwork · Release
When a pet paste fits
Pastes suit ranges that need a high active load in a small volume — joint stacks, recovery stacks, performance stacks.
- Joint and recovery pastes for working dogs and horses.
- High-active wellness stacks for senior pets.
Pick the route that matches the brief.
Every project moves through one of three routes. Final routing is confirmed inside the portal — the route shapes the documentation set and the timeline.
Reviewed concept, brand artwork.
Pick a reviewed pectin-gummy concept from the catalogue and adapt brand artwork. The fastest path from brief to launch — packaging, claims and documentation are reviewed against the target market.
- Best for
- First gummy SKU · short timelines
- Lead time
- Confirmed in the quote
Adjusted within an existing matrix.
Adjust dose, flavour or active stack within an existing matrix. Differentiate the SKU without a full custom-development cycle. Documentation route follows the same project gates.
- Best for
- Differentiated SKU · existing brand
- Lead time
- Confirmed in the quote
Bespoke formulation and dieline.
Fully bespoke formulation, custom flavour profile and packaging dieline. The right route for category-defining launches with longer planning windows and committed quantities.
- Best for
- Category-defining launch · committed quantities
- Lead time
- Confirmed in the quote
Syringe · Tube
Hardware is confirmed per project — syringe, dose graduation and outer carton reviewed during brief.
- Syringe
Premium dose-graduated format.
- Tube
Cost-efficient multi-dose format.
Project gates, not promises
DAT releases documentation as the project moves through each gate. Batch-release documents are issued after production and QC release.
- 01StageBrief reviewReviewed
Target market, format, quantity, claims direction
WhenProject entry
ReceivesFeasibility view + working route confirmation
- 02StageFormula & spec confirmationReviewed
Formulation route, allergen statement, per-SKU specification
WhenAfter brief sign-off
ReceivesSpecification draft + spec-locked formula
- 03StageArtwork & label reviewReviewed
Dieline, on-pack copy, claim wording per market framework
WhenIn parallel with spec lock
ReceivesReviewed artwork against the target-market framework
- 04StageProduction & QCReviewed
In-process control plan, stability and QC release rules
WhenOnce spec & artwork are signed off
ReceivesProduction run + in-process control records
- 05StageBatch-specific documentsReviewed
Per-batch QC, traceability, release-for-shipment
WhenAfter production & QC release
ReceivesBatch-specific Certificate of Analysis + traceability
- 06StageRepeat order supportReviewed
Forecast review, raw-material lead times, improvement notes
WhenPer repeat order
ReceivesRefreshed documentation per project stage
Documentation availability depends on product, market and project stage. The brand owner remains the food business operator and is responsible for final filings in each target market.
Concepts reviewed for this format
A short pick of reviewed concepts. Final positioning, claims and documentation are reviewed per project.
-
Recovery joint paste
High-active joint stack for working dogs.
Common actives for this format
Frequently asked questions
Is white-label available for pet pastes?
Pet pastes typically route through custom. Confirmed per project.
What documentation gates apply?
Brief review, spec confirmation, artwork review per the target-market and species framework, and batch-specific Certificate of Analysis after QC release.
Request a pet paste quote
Send the brief — DAT will review feasibility and frame the spec lock.