Focus Gummies

Focus Gummies carries four tracked actives — GABA, camellia sinensis leaf extract, cyanocobalamin and pyridoxine hydrochloride — pairing a calming amino acid and a leaf extract with two B-vitamins as cofactor additions. Camellia sinensis is the same plant green tea comes from, named here by its formal botanical name rather than the everyday word.

GABA and a leaf extract sitting together, with two B-vitamins layered on top, is a denser formula than the catalogue's single-ingredient SKUs, giving a brand more label-copy material to work with even before any personalisation step is chosen. Four named actives also give a brand more to describe on pack than a single-ingredient formula would.

The category tag on this row reads Mind & Mood, but the catalogue maps it into the Sleep & Relax range slot — the family built for brands building adult sleep, calm and evening-routine ranges — rather than into a daytime cognitive-performance family.

That is worth reading carefully before building a range around this SKU: a brand expecting a daytime-productivity positioning based on the name alone will find it catalogued and range-mapped alongside evening and calm-routine products instead, which should shape how it gets merchandised. Treating the name at face value, without checking the range-slot mapping, is the most likely way a brand misjudges where this SKU actually belongs on a shelf.

Make it Yours applies to this exact four-active formula — GABA, camellia sinensis leaf extract, cyanocobalamin and pyridoxine hydrochloride held fixed — with approved flavour, colour and shape open to a brand's choice. Naming and label artwork run through the standard private-label branding process separately from this step.

Removing or adding an active, adjusting a dose, or introducing a new claim is a Custom Formula R&D project rather than a Make it Yours request. Samples of this formula come first, and the brand owner carries the label-claims and market-compliance review once artwork is drafted.