- Private-label formula ready for your brand
- Order samples before production
- Choose PET bottle or doypack during order setup
- Documents and approvals managed in the portal
- 1 Select
- 2 Review
- 3 Sample
- 4 Approve
- 5 Produce
- 6 Deliver
Packaging and minimum order quantities
Confirmed against your brief during order setup — after you have seen samples, never before. Project-specific packaging, flavour, colour or shape adjustments may be reviewed after order start.
The standard PET jar route for a first production run.
Stand-up pouch packaging on the same private-label route.
Single-serving sachet — gummies portioned for daily-routine and travel.
Pricing confirmed on request — Request a quote.
Product overview
The reviewed private-label concept, framed for brand owners.
Immunity Gummies is a private-label gummy SKU available for private-label brand launches. manufactured to specification under EU food supplement directives. Pectin-based formulation by default. Standard MOQ is 1000 units (HDPE jar) or 2500 units (doypack). Custom packaging and formulation development available subject to MOQ tier. Documentation pack included for the target market's notification regime.
One recognizable botanical carries a crowded category name
'Immunity' is one of the most recognizable and most crowded category terms in the supplement world, and this SKU backs that name with a single active rather than a stacked formula: echinacea extract, a familiar, long-established botanical, is the only named ingredient behind it.
It ships as a standard 60-count gummy, and packaging-wise the spec runs from a bulk bag through several doypack and bottle count options. Inside the registry it is catalogued under the Gut Health family rather than a dedicated immunity category — a taxonomy detail worth knowing before mapping this SKU onto a brand's own site navigation. Standard documentation to support each target market's own market requirements is included alongside the formula.
Where a single-botanical immunity SKU sits in a gut-routine range
This SKU is catalogued under Gut Health, the registry grouping for brands building gut-routine and digestive-support ranges. Its home in the catalogue sits alongside digestive-support concepts rather than inside a standalone immunity vertical, which matters for how a brand positions it on-site.
A single-ingredient formula and a recognizable, well-worn category name make this a straightforward addition for a brand that wants an easily explained SKU sitting near its gut-and-digestion range rather than a dense, multi-active flagship. It is sold across EU, UK and global target markets, the same reach the rest of the gut-health family carries.
Personalising a single-botanical immunity formula
This formula's Make it Yours scope is the standard one: approved flavour, colour and shape, with the echinacea-based recipe unchanged underneath regardless of which option is picked.
Adding a second active such as a vitamin or mineral, changing the echinacea amount, or introducing a new claim moves the project into the separately scoped Custom Formula R&D route. Sampling the current formula comes first, and compliance responsibility stays with the brand owner, supported by a documentation set DAT Supply provides for that review. Product naming and label artwork are handled separately, through the standard private-label branding process rather than Make it Yours.
Active ingredients
The actives in the current standard formulation. Final formula is reviewed and locked against the project brief.
Per-serving dose; % Daily Value (DV) shown for applicable nutrients per FDA 21 CFR 101.36. Values reflect the current standard formulation and are locked at specification stage.
- Echinacea Extract 100 mg
Sample Immunity Gummies before you commit
Order a sample kit from your client workspace to review texture, flavour and finish — the expected next step before a production run.
Documents managed by order stage (US market)
Each document is released into your client workspace as the order moves through its review stages — never a public download. DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
- Product specificationOrder gate
Drafted at brief stage; locked before production. FDA/US market compliance confirmed.
- Nutrition / supplement factsOrder gate
Per-serving values and the US Supplement Facts label (21 CFR 101.36). Prepared per target market and DSHEA framework.
- Artwork checklistOrder gate
Dieline, on-pack copy and structure-function statement wording reviewed against DSHEA (21 USC §343(r)(6)) compliance.
- Batch / release documentsOrder gate
Issued after production and QC release — always batch-scoped. subject to per-market regulatory review testing summary available on request per project scope.
- Compliance dossierOrder gate
Supporting documentation (DSHEA structure-function substantiation, ingredient sourcing, FDA compliance evidence per project scope).
- Certificate of AnalysisOrder gate
A batch-specific Certificate of Analysis is available on request after production — ingredient identity, potency and contaminant screening.
Documentation availability depends on product, target market and project stage. The brand owner remains the food business operator and is responsible for final filings.
Where this concept sits
Where this concept slots into a brand plan. Positioning and claims are reviewed per project and target market.
Brand range expansion
Slot Immunity Gummies into an existing supplement range as the gummy SKU, with shared brand artwork direction and a per-SKU specification.
Adult daily-routine positioning
Pack copy positioned as part of an adult daily routine, with claim wording reviewed against target-market regulations per market.
Frequently asked questions
Can I request a sample before placing an order?
Yes. Sample requests go through the quote form. Lead time and sample format depend on packaging and any custom flavour or colour work.What is the MOQ?
MOQ is confirmed per project. Ready private-label option starts at 1,000 units in PET jars and 2,500 units in doypacks; custom configurations are confirmed after scope.Which markets is this product suitable for?
Market eligibility depends on the labelling, claims and certifications required for your destination — reviewed per project against the relevant EU / UK / non-EU framework.Do you provide a Certificate of Analysis?
A batch-specific Certificate of Analysis is provided after production and QC release. COA scope (microbiological, heavy metals, actives) is agreed up-front in the spec sheet.Can the formula be customised?
Common adjustments include flavour, colour, sugar profile and packaging count. Active-ingredient changes are evaluated against EU food-supplement rules and may move the SKU into a custom-formula tier.How long are typical lead times?
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
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