- Private-label formula ready for your brand
- Order samples before production
- Choose PET bottle or doypack during order setup
- Documents and approvals managed in the portal
- 1 Select
- 2 Review
- 3 Sample
- 4 Approve
- 5 Produce
- 6 Deliver
Packaging and minimum order quantities
Confirmed against your brief during order setup — after you have seen samples, never before. Project-specific packaging, flavour, colour or shape adjustments may be reviewed after order start.
The standard PET jar route for a first production run.
Stand-up pouch packaging on the same private-label route.
Single-serving sachet — gummies portioned for daily-routine and travel.
Pricing confirmed on request — Request a quote.
Product overview
The reviewed private-label concept, framed for brand owners.
Relax Gummies is a private-label gummy SKU available for private-label brand launches. manufactured to specification under EU food supplement directives. Pectin-based formulation by default. Standard MOQ is 1000 units (HDPE jar) or 2500 units (doypack). Custom packaging and formulation development available subject to MOQ tier. Documentation pack included for the target market's notification regime.
A three-ingredient formula filed under a different name than its shelf slot
Relax Gummies is tagged Mind & Mood on its own product record, yet the range-slot copy it draws its positioning language from belongs to Sleep & Relax — a mapping worth knowing before a brand builds category copy around this SKU, since the two labels describe slightly different shopper intents. The formula itself is a three-ingredient panel: ashwagandha as the lead botanical, L-theanine as a second calm-associated amino acid, and cyanocobalamin rounding the panel out as a B12 cofactor.
Two calming ingredients from different chemical families — a root extract and an amino acid — sitting on the same formula table is a distinguishing structural choice, not a single-active concept padded with a vitamin.
Where this sits despite the category label
The range-slot copy this SKU inherits belongs to Sleep & Relax, the catalogue's grouping for brands building adult sleep, calm and evening-routine ranges — the audience is evening-routine shoppers even though the underlying product record itself carries a Mind & Mood tag.
That two-active calm structure, ashwagandha plus L-theanine, gives a brand a broader story than a single-botanical relax SKU: it can lead with the root extract for shoppers who already know adaptogens, or the amino acid for a more clinical-sounding calm story, with the B12 addition supporting either framing. It pairs naturally with a dedicated sleep SKU on the same shelf as the daytime-calm counterpart to an evening product.
Personalising the ashwagandha-and-theanine formula
Approved flavour, colour and shape on this exact three-ingredient formula is what Make it Yours covers — the ashwagandha-and-theanine pairing itself stays fixed inside that route. Root-extract botanicals carry a naturally earthy note, so flavour direction does real taste-masking work here rather than acting as a purely cosmetic choice.
Changing either active, adjusting the dose balance, or adding a new calm-focused ingredient moves the project into the separately scoped Custom Formula R&D route instead. Samples of this exact formula come first, and label claims plus market compliance stay the brand owner's responsibility throughout.
Active ingredients
The actives in the current standard formulation. Final formula is reviewed and locked against the project brief.
- Ashwagandha Extract Withania somnifera root extract used in stress-management and adaptogen-positioned ranges. View ingredient →
- Vitamin B12 (Cyanocobalamin) Cyanocobalamin / methylcobalamin — central to energy and B-complex stacks. View ingredient →
- L-Theanine L-Theanine is used in private-label supplement manufacturing. Sourcing, dose anchors and target-market documentation are reviewed per project. View ingredient →
Per-serving dose; % Daily Value (DV) shown for applicable nutrients per FDA 21 CFR 101.36. Values reflect the current standard formulation and are locked at specification stage.
- Ashwagandha Extract 300 mg
- Vitamin B12 (Cyanocobalamin) 0.5 mg
- L-Theanine 100 mg
Sample Relax Gummies before you commit
Order a sample kit from your client workspace to review texture, flavour and finish — the expected next step before a production run.
Documents managed by order stage (US market)
Each document is released into your client workspace as the order moves through its review stages — never a public download. DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
- Product specificationOrder gate
Drafted at brief stage; locked before production. FDA/US market compliance confirmed.
- Nutrition / supplement factsOrder gate
Per-serving values and the US Supplement Facts label (21 CFR 101.36). Prepared per target market and DSHEA framework.
- Artwork checklistOrder gate
Dieline, on-pack copy and structure-function statement wording reviewed against DSHEA (21 USC §343(r)(6)) compliance.
- Batch / release documentsOrder gate
Issued after production and QC release — always batch-scoped. subject to per-market regulatory review testing summary available on request per project scope.
- Compliance dossierOrder gate
Supporting documentation (DSHEA structure-function substantiation, ingredient sourcing, FDA compliance evidence per project scope).
- Certificate of AnalysisOrder gate
A batch-specific Certificate of Analysis is available on request after production — ingredient identity, potency and contaminant screening.
Documentation availability depends on product, target market and project stage. The brand owner remains the food business operator and is responsible for final filings.
Where this concept sits
Where this concept slots into a brand plan. Positioning and claims are reviewed per project and target market.
Brand range expansion
Slot Relax Gummies into an existing supplement range as the gummy SKU, with shared brand artwork direction and a per-SKU specification.
Adult daily-routine positioning
Pack copy positioned as part of an adult daily routine, with claim wording reviewed against target-market regulations per market.
Frequently asked questions
Can I request a sample before placing an order?
Yes. Sample requests go through the quote form. Lead time and sample format depend on packaging and any custom flavour or colour work.What is the MOQ?
MOQ is confirmed per project. Ready private-label option starts at 1,000 units in PET jars and 2,500 units in doypacks; custom configurations are confirmed after scope.Which markets is this product suitable for?
Market eligibility depends on the labelling, claims and certifications required for your destination — reviewed per project against the relevant EU / UK / non-EU framework.Do you provide a Certificate of Analysis?
A batch-specific Certificate of Analysis is provided after production and QC release. COA scope (microbiological, heavy metals, actives) is agreed up-front in the spec sheet.Can the formula be customised?
Common adjustments include flavour, colour, sugar profile and packaging count. Active-ingredient changes are evaluated against EU food-supplement rules and may move the SKU into a custom-formula tier.How long are typical lead times?
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
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