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Private-label pet soft chews for supplement brands

Browse production-ready pet soft chews concepts, order samples, and move into production through the DAT Supply portal.

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Private label pet soft chews
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Pet soft chews options you can launch

Antioxidant Support — pet soft chew reference image
Pet soft chewPet Supplements

Antioxidant Support

Daily chew with salmon oil and krill for antioxidant and skin & coat support.

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Bladder Support — pet soft chew reference image
Pet soft chewPet Supplements

Bladder Support

Daily support for normal bladder function and urinary tract comfort.

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Calming Support — pet soft chew reference image
Pet soft chewPet Supplements

Calming Support

Calming Support is a private-label soft-chew pet supplement concept for brands building a pet supplements range. Final positioning, claims and documentation are reviewed per project and target market.

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Calming Support (Cat) — pet soft chew reference image
Pet soft chewPet Supplements

Calming Support (Cat)

Daily crunchy chew formulated to support a calm, balanced temperament in cats.

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Cats Grass Support — pet soft chew reference image
Pet soft chewPet Supplements

Cats Grass Support

Barley-grass-forward chew designed to support natural feline foraging and digestion.

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Cognitive Support — pet soft chew reference image
Pet soft chewPet Supplements

Cognitive Support

Formulated to support mental sharpness, memory, and a calm demeanor, ideal for aging pets or those in stimulating environments.

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Cognitive Support (Cat) — pet soft chew reference image
Pet soft chewPet Supplements

Cognitive Support (Cat)

Daily chew with DHA, taurine and MCTs to support cognitive function in cats.

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Dental & Fresh Breath Support (Cat) — pet soft chew reference image
Pet soft chewPet Supplements

Dental & Fresh Breath Support (Cat)

Reduces plaque buildup and freshens breath naturally.

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Digestive & Anal Gland Support — pet soft chew reference image
Pet soft chewPet Supplements

Digestive & Anal Gland Support

Daily chew formulated to support digestion and healthy stool quality.

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Digestive & Anal Gland Support (Cat) — pet soft chew reference image
Pet soft chewPet Supplements

Digestive & Anal Gland Support (Cat)

Pumpkin and psyllium chew formulated to support healthy stool quality and gland function.

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Digestive & Probiotic Support — pet soft chew reference image
Pet soft chewPet Supplements

Digestive & Probiotic Support

Designed to promote a healthy gut microbiome, improve nutrient absorption, and support overall digestive comfort.

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Digestive & Probiotic Support (Cat) — pet soft chew reference image
Pet soft chewPet Supplements

Digestive & Probiotic Support (Cat)

Multi-strain probiotic complex for optimal gut health

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Digestive Enzyme Support — pet soft chew reference image
Pet soft chewPet Supplements

Digestive Enzyme Support

A multi-enzyme blend (Protease, Amylase, Cellulase, Hemicellulase, Lipase, Bromelain) to help break down food and support nutrient absorption.

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Digestive Health — pet soft chew reference image
Pet soft chewPet Supplements

Digestive Health

Amylase, Protease, Lipase, Cellulase, Papain, Bromelain, Hemicellulase

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Hairball Support — pet soft chew reference image
Pet soft chewPet Supplements

Hairball Support

A synergistic blend of natural fibers and omega-rich oils to help maintain healthy digestion and a smooth coat.

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Hairball Support (Cat) — pet soft chew reference image
Pet soft chewPet Supplements

Hairball Support (Cat)

Fiber and omega-rich chew to help maintain normal hairball passage in cats.

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Healthy Teeth & Gum — pet soft chew reference image
Pet soft chewPet Supplements

Healthy Teeth & Gum

(Parsley, Apple Cider Vinegar, Ceylon Cinnamon, Rosemary, Peppermint Powder)

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Heart Support — pet soft chew reference image
Pet soft chewPet Supplements

Heart Support

Daily chew with CoQ10 and taurine formulated to support normal cardiovascular function.

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Heart Support (CoQ10) — pet soft chew reference image
Pet soft chewPet Supplements

Heart Support (CoQ10)

CoQ10-forward blend formulated to support normal cardiovascular function in dogs.

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Hip & Joint Support — pet soft chew reference image
Pet soft chewPet Supplements

Hip & Joint Support

Targeted hip & joint support with glucosamine, chondroitin and MSM, designed for breeds prone to mobility issues.

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Immune & Seasonal Comfort Support — pet soft chew reference image
Pet soft chewPet Supplements

Immune & Seasonal Comfort Support

Daily chew formulated to support normal immune function and seasonal comfort.

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Immune & Seasonal Comfort Support (Cat) — pet soft chew reference image
Pet soft chewPet Supplements

Immune & Seasonal Comfort Support (Cat)

Daily chew with L-Lysine and omega-3s for immune and seasonal comfort support.

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Joint & Mobility Support — pet soft chew reference image
Pet soft chewPet Supplements

Joint & Mobility Support

Daily chew formulated to help maintain joint mobility and comfort.

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Joint & Mobility Support (Cat) — pet soft chew reference image
Pet soft chewPet Supplements

Joint & Mobility Support (Cat)

Daily chew with green-lipped mussel and glucosamine to support joint mobility in cats.

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Manufacturing

Pet soft chews manufacturing →

Production framing — formats, routes and order review steps for the pet soft chews surface.

Private label

Market guides →

Reviewed launch guides per target market — labelling, claim wording, notification scope and documentation route.

Project handoff

Brief a private label pet soft chews project

Send the brief — DAT reviews and routes it to the right working track. Documentation scope is confirmed against the target market during the project.

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Quick context request

Get manufacturing context

Drop your work email and a member of the DAT team will follow up with the right context for this concept. Order documents, certificates and pricing are released through the client workspace in the DAT portal.

You will receive a short confirmation email. Order documents (specification, batch-specific COA, packaging documents) are released through the client workspace in the DAT portal once a brief is in place.