Artwork and Label Process for Private-Label Supplements
A practical reference to how artwork and label content move from brief to print on a private-label order. Covers the artwork brief, the label-content review that runs per destination market, brand approval and release to production — and what DAT needs from you at each stage.
What this reference covers
- → The four-stage route — artwork brief, label-content review per destination market, approval, print
- → What DAT needs from you at the brief stage — brand assets, label copy, nutrition data source
- → Why the review step runs separately for each destination market
- → Where DAT's review stops and brand-owner responsibility for on-pack claims starts
Who this is for
- → Brand teams preparing artwork for a first private-label run
- → Marketing or brand owners who need to know what to prepare before briefing DAT
- → Operators launching into more than one destination market who need to plan more than one review pass
This is a process reference, not a design-service description. Whether DAT supports artwork creation or you supply print-ready files is confirmed per project — this page covers the review-and-approval route every label goes through either way.
Ready to start your artwork brief?
Submit your brand assets, label copy and destination market(s) as part of your order brief, and the team scopes the review passes your artwork needs.
The four-stage route
| Stage | What happens | What we need from you |
|---|---|---|
| Artwork brief | You submit brand assets, label copy and the nutrition/ingredient data source for the SKU alongside your order brief. | Logo and brand-guideline files, the label copy you want to run, and the ingredient list with per-serving dose that anchors the declaration. |
| Label-content review per destination market | The submitted content is checked against the labelling and declaration requirements of every destination market in your brief. Documentation reviewed against the requested target market during this stage, and on-pack claim wording is checked against the relevant target-market framework before the proof is returned for approval. | Confirmation of every destination market the SKU will ship to — each one gets its own review pass. |
| Approval | A proof is returned for your sign-off. Revisions are folded back into the same review-per-market step until the brand owner approves the final artwork. | A named approver on your side and a turnaround commitment for each proofing round. |
| Print and release to production | Approved artwork is locked against the signed specification and released to production. | Final written sign-off. A change requested after this stage reopens the relevant review-per-market step. |
What you need before you brief the artwork stage
Brand assets
- Logo files (vector where available) and a brand guideline or colour/typography reference
- Existing pack references, if you are matching or evolving a current range
- Any approved imagery or brand marks that must appear on-pack
Label copy
- The front-of-pack name, variant and any positioning copy you want to run
- The specific claim wording you want reviewed — not just the concept behind it
- Any translations required for the destination market(s) in your brief
Nutrition data source
- The ingredient list in descending order, with the per-serving dose for each active
- Allergen information for the formula
- The analytical or supplier basis behind the declared amounts, where available
How this connects to your order brief
The brief captures every destination market your SKU will ship to, up front. That is what lets DAT scope how many label-content review passes the artwork needs before it moves to approval and print. Artwork runs alongside the wider order timeline, not as a separate project.
Frequently asked
Who has final sign-off on the artwork?
You do. DAT reviews submitted content against the labelling framework for the destination market and matches it to the locked specification and dieline, but the brand owner remains responsible for on-pack claims and gives final approval before print.
What if I am launching into more than one destination market?
Each destination market gets its own label-content review pass, because declaration formats and permitted claim wording are not interchangeable between markets. Confirming every target market at the brief stage lets DAT scope how many review passes your artwork needs.
Does DAT design the artwork, or do I supply print-ready files?
That is confirmed per project. Either way, every label goes through the same brief, review-per-market and approval route before release to production — the process on this page applies regardless of who creates the artwork file.
How long does the artwork process take?
It depends on how many destination markets are in scope and how many proofing rounds the approval stage takes — turnaround time on your side between proofs is usually the largest lever. Artwork runs alongside the wider project timeline. Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Related pages
Where to next?
Browse the reviewed catalogue, request samples, or start an order when you're ready — the DAT Supply portal routes your brief through the right review step.