Set up partner access
Request partner access once — the DAT Supply team reviews the request and confirms how referred projects are tracked.
Partners DAT Supply
Partner with DAT Supply — for distributors
Regional distributors and wholesalers sourcing a private-label catalogue for resale.
Who it's for
Distributors
Regional distributors and wholesalers sourcing a private-label catalogue for resale.
How it works
Refer or co-manage a client project
Submit a referred project
Submit each client project as it comes in. Formulation, format and target market are scoped against the brief, same as any direct order.
Co-manage through production
Stay in the loop through formulation, packaging and documentation review — or hand off once the brief is placed.
Why partner
A resale business runs on repeat catalogue access, not one launch
A regional distributor or wholesaler builds a business on repeat resale relationships with its own retail and wholesale accounts, not on a single product launch. That changes what a manufacturing partner needs to offer: a catalogue a distributor can keep sourcing from as its own customer base reorders, rather than a one-time production run that has to be re-qualified from scratch each time demand returns.
Because the arrangement is ongoing rather than a single project, a distributor's own account relationships benefit from a source that behaves consistently across repeat orders — same catalogue, same documentation pattern, same personalisation boundaries every time a resale account comes back for another round.
That consistency also protects the distributor's own account relationships. A resale line that behaves the same way order after order gives a distributor's retail and wholesale customers a reason to keep sourcing through the distributor rather than around it.
Working together
Refer resale accounts, or run a private-label range under your own name
Two shapes fit a distributor's business model. A referral: the distributor's own retail or wholesale accounts are introduced directly, and each is scoped and ordered as its own project. A co-managed range: the distributor stays across formulation, packaging and documentation as the brand owner of its own private-label line, reselling under its own name rather than passing accounts through individually.
Either shape follows the same order mechanics: a brief, then samples, then production. Personalisation on an existing formula runs inside the Make it Yours boundary — approved flavour, colour and shape choices — while a change to actives, dosages or claims moves into a separately scoped Custom Formula R&D conversation, which matters for a distributor deciding how differentiated its own range needs to be.
Whichever shape a distributor chooses, partner access is requested once. Every resale account or private-label order afterwards is scoped and submitted individually, so repeat business doesn't require a fresh approval each time.
Before referring
What to settle before the first referred order
A distributor's first order goes smoothly when three things are agreed internally before the brief goes over, ahead of any commitment to a resale range.
- Whose name the range carries. Decide referral versus a distributor-branded range before the brief, since the two paths route documentation and communication differently.
- Who owns compliance. Label and market-compliance claims sit with whichever party's brand appears on the product, supported by the product documentation provided at each order stage.
- A shortlisted brief. A brief naming a resale category direction, and a couple of reference concepts, moves through sampling with less back-and-forth than an open request across an entire catalogue.
- Partner access. Request it once — every resale account or private-label order after that is submitted as its own project against its own brief.
FAQ
Frequently asked questions — Distributors
Does a distributor resell under its own brand or refer accounts directly to production?
Both paths exist: a distributor can refer its own retail or wholesale accounts individually, or run a private-label range under its own name with the distributor as brand owner across every reorder.
Can a distributor sample catalogue lines before committing to a resale range?
Yes — the route is brief, then samples, then production, so a distributor can judge taste, texture and finish across a shortlist before choosing which lines to carry as a resale range.
How much can a distributor personalise a catalogue line for its own range?
Approved flavour, colour and shape changes sit inside Make it Yours on an existing formula. A change to actives, dosages or claims moves into a separately scoped Custom Formula R&D conversation instead.
Who is responsible for label compliance on a distributor's private-label range?
Whichever brand name is on the product. If the distributor brands the range itself, that responsibility sits with the distributor, supported by the product documentation issued per order.
What does a distributor need to start sourcing through the partner track?
Request partner access once. From there, each resale account or private-label order is submitted individually, scoped against its own brief, as reorders and new accounts come in.
Related reading
Ready to partner with DAT Supply as distributors?
Request partner access, or submit a referred project directly — our team reviews every request.