Kids Calm Gummies

Chamomile carries this formula on its own, and it's also the flavour challenge: an herbal botanical whose natural profile leans more bitter and floral than the fruit-forward taste most kids gummies default to, which makes flavour engineering a real part of getting this specific formula right.

It ships as a standard 60-count gummy, and packaging follows the same broad pattern as most SKUs in this catalogue: a bulk bag tier, several doypack sizes, several bottle counts. The formula itself stays simple — a single botanical rather than a stacked blend — even where the packaging list is broad. Standard documentation to support each target market's own market requirements is included as part of the same product package.

Kids is the category this SKU belongs to — the registry's home for family brands developing kids-positioned concepts, daily-use and occasion-specific alike. Its single-botanical naming reads as a targeted, occasion-specific entry rather than the daily-anchor multivitamin role a denser formula would play.

That narrower positioning suits a brand that wants a focused, easy-to-explain addition alongside a broader kids range, rather than a dense formula meant to carry a whole daily routine on its own. It is sold across EU, UK and global target markets, consistent with the reach of the wider Kids family.

On the chamomile formula, Make it Yours opens up flavour, colour and shape — and flavour does real work here: chamomile's distinct taste profile means the flavour decision is effectively the taste-masking decision for the whole product.

Adding a second active or changing the chamomile amount moves the project into the separately scoped Custom Formula R&D route instead. Sampling comes first, and — as with any kids-facing product — claims and label compliance remain the brand owner's responsibility, supported by a documentation set from DAT Supply. Naming and label artwork for this SKU sit in the standard private-label branding process rather than in Make it Yours.