Kids Magnesium Gummies

This SKU's formula stays to one named active, chamomile, while its packaging list carries a fuller range: bulk bag through multiple doypack and bottle counts rather than a single pack type. It ships as a standard 60-count gummy, and it is sold across EU, UK and global target markets.

The formula itself stays simple — one botanical, no stacked blend — while the packaging list itself is the fullest lever on this SKU: a bulk bag tier, a run of doypack sizes, and a run of bottle counts, more format choice than the formula side offers on its own. Standard documentation to support each target market's own market requirements is included as part of the same product package.

This SKU is catalogued in Kids, the registry category built for family brands developing kids-positioned lines, daily and targeted alike. Single-active naming signals a targeted, occasion-specific entry rather than a daily-anchor multivitamin role, distinct from the range's denser, multi-vitamin SKUs.

The packaging breadth gives a brand launching this SKU format flexibility even while the underlying formula itself stays a tightly scoped single ingredient — range depth on the packaging side, simplicity on the formula side. A brand can move between pack formats here without touching the underlying recipe at all.

Flavour, colour and shape sit inside Make it Yours for this chamomile-based formula; the packaging list already carries most of the format flexibility a brand needs beyond that.

Changing the active, adding a second ingredient, or introducing a new claim moves the project into the separately scoped Custom Formula R&D route instead. Sampling comes first, and compliance responsibility stays with the brand owner throughout, with a DAT Supply documentation set supporting that review. Naming this SKU and designing its label artwork both sit in the standard private-label branding process, separate from Make it Yours.