Kids Focus Gummies

This SKU's ingredient list is about as short as this catalogue gets: cyanocobalamin, and nothing else, no stacked blend or multi-ingredient list to scan. For a kids product, that kind of single-ingredient simplicity is itself a positioning choice, not just a smaller formula. A short ingredient list also makes for a short claims list, which in turn keeps the label review this SKU needs comparatively simple.

It ships as a standard 60-count gummy, and the packaging spec still runs the full range — bulk bag, several doypack sizes, several bottle counts — even though the ingredient list is short, sold across EU, UK and global target markets. Standard documentation to support each target market's own market requirements is included alongside the formula.

The registry places this SKU in Kids, the category built for family brands developing daily and targeted kids-positioned concepts. A single named active positions it as a targeted, easy-to-explain addition rather than a daily-anchor multivitamin.

This SKU suits a brand prioritising label simplicity and parent readability in this slot of a kids range — a short, clearly stated ingredient list over a denser, multi-active formula. That same simplicity carries through to how the SKU reads on a retail shelf next to busier, multi-active kids products.

This formula's personalisation scope, Make it Yours, is flavour, colour and shape only; the single cyanocobalamin active stays as specified regardless of which pack choice a brand makes.

Adding a second active or changing the amount moves the project into the separately scoped Custom Formula R&D route instead. Sampling comes first, and — as with any kids-facing product — claims and label compliance stay with the brand owner. DAT Supply provides a documentation set to support that compliance review, and product naming plus label artwork both sit in the standard private-label branding process rather than in Make it Yours.