- Private-label formula ready for your brand
- Order samples before production
- Choose PET bottle or doypack during order setup
- Documents and approvals managed in the portal
- 1 Select
- 2 Review
- 3 Sample
- 4 Approve
- 5 Produce
- 6 Deliver
Packaging and minimum order quantities
Confirmed against your brief during order setup — after you have seen samples, never before. Project-specific packaging, flavour, colour or shape adjustments may be reviewed after order start.
The standard PET jar route for a first production run.
Stand-up pouch packaging on the same private-label route.
Single-serving sachet — gummies portioned for daily-routine and travel.
Pricing confirmed on request — Request a quote.
Product overview
The reviewed private-label concept, framed for brand owners.
Plant-based omega-3 gummy using algae-derived DHA. Designed for children aged 4+. Pectin-based and free from fish odour. Suitable for vegetarian and vegan ranges.
Solving the fish-oil problem, not adding a new one
This is the one SKU in the pilot whose PIM description names its ingredient story directly rather than leaving it to the formula table alone: a plant-based omega-3 built on algae-derived DHA, positioned for children aged four and up, and explicitly free from the fish odour that standard marine-oil kids' omega-3 products carry.
That fish-odour framing is the real commercial argument — the algae source exists specifically because fish oil's smell and aftertaste are a common reason kids' omega-3 products get abandoned mid-bottle, and a vegan-suitable source also opens the SKU to plant-based family ranges a fish-oil formula would exclude outright. Vitamin E rounds out the formula as a stabiliser alongside the algae oil, recorded in the formula table. The result is a concept built around solving an adoption problem, not adding a new nutrient.
A plant-based fit inside the Kids slot
It sits in the Kids range slot, the catalogue's grouping for family brands building kids-positioned daily and targeted concepts — labelling and dose rules reviewed per market before anything ships.
The vegan/vegetarian-suitable sourcing is a genuine differentiator inside that slot: a family range built around plant-based or allergen-conscious positioning can carry this SKU where a standard fish-oil concept wouldn't fit the range's own claims. It pairs naturally with a kids' multivitamin or calm-focused SKU in the same range, aimed at parents assembling a family's daily routine rather than a single-product purchase.
Personalising and ordering this formula
Flavour, colour and shape are the Make it Yours levers on this exact algae-DHA formula, and both matter more here than on an adult SKU — a kids' concept succeeds or fails on whether a child accepts the flavour and shape, not just whether a parent buys it once. Because fish odour is already engineered out at the source-ingredient level, flavour work here is about kid-appeal rather than masking an unpleasant base note.
Changing the oil source, the age positioning, or adding a new active moves the project into the separately scoped Custom Formula R&D route. Samples come first, and label claims remain the brand owner's responsibility.
Active ingredients
The actives in the current standard formulation. Final formula is reviewed and locked against the project brief.
Per-serving dose; % Daily Value (DV) shown for applicable nutrients per FDA 21 CFR 101.36. Values reflect the current standard formulation and are locked at specification stage.
- Vitamin E 10 mg
Sample Kids Omega-3 Gummies before you commit
Order a sample kit from your client workspace to review texture, flavour and finish — the expected next step before a production run.
Documents managed by order stage (US market)
Each document is released into your client workspace as the order moves through its review stages — never a public download. DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
- Product specificationOrder gate
Drafted at brief stage; locked before production. FDA/US market compliance confirmed.
- Nutrition / supplement factsOrder gate
Per-serving values and the US Supplement Facts label (21 CFR 101.36). Prepared per target market and DSHEA framework.
- Artwork checklistOrder gate
Dieline, on-pack copy and structure-function statement wording reviewed against DSHEA (21 USC §343(r)(6)) compliance.
- Batch / release documentsOrder gate
Issued after production and QC release — always batch-scoped. subject to per-market regulatory review testing summary available on request per project scope.
- Compliance dossierOrder gate
Supporting documentation (DSHEA structure-function substantiation, ingredient sourcing, FDA compliance evidence per project scope).
- Certificate of AnalysisOrder gate
A batch-specific Certificate of Analysis is available on request after production — ingredient identity, potency and contaminant screening.
Documentation availability depends on product, target market and project stage. The brand owner remains the food business operator and is responsible for final filings.
Where this concept sits
Where this concept slots into a brand plan. Positioning and claims are reviewed per project and target market.
Brand range expansion
Slot Kids Omega-3 Gummies into an existing supplement range as the gummy SKU, with shared brand artwork direction and a per-SKU specification.
Adult daily-routine positioning
Pack copy positioned as part of an adult daily routine, with claim wording reviewed against target-market regulations per market.
Frequently asked questions
Can I request a sample before placing an order?
Yes. Sample requests go through the quote form. Lead time and sample format depend on packaging and any custom flavour or colour work.What is the MOQ?
MOQ is confirmed per project. Ready private-label option starts at 1,000 units in PET jars and 2,500 units in doypacks; custom configurations are confirmed after scope.Which markets is this product suitable for?
Market eligibility depends on the labelling, claims and certifications required for your destination — reviewed per project against the relevant EU / UK / non-EU framework.Do you provide a Certificate of Analysis?
A batch-specific Certificate of Analysis is provided after production and QC release. COA scope (microbiological, heavy metals, actives) is agreed up-front in the spec sheet.Can the formula be customised?
Common adjustments include flavour, colour, sugar profile and packaging count. Active-ingredient changes are evaluated against EU food-supplement rules and may move the SKU into a custom-formula tier.How long are typical lead times?
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
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