Kids Vitamin D Gummies

The formula table behind this SKU is about as lean as the Kids range gets: a single active, menaquinone-7, at the level the table states, with nothing else added to round out the entry. Where a multivitamin-branded SKU earns its name through breadth, this one earns its place through focus — one ingredient, one line item, one job on the label.

Menaquinone-7 is the specific form recorded on this SKU's formula table; there is no second active or cofactor pairing listed alongside it. A brand reading the spec sheet gets a formula that is simple to explain on pack precisely because there is only one line to explain, and that single-line simplicity also makes the table quick for a regulatory contact to check market by market.

Filed under Kids as well, but at a different tier from the multivitamin SKU: a single-nutrient, targeted listing rather than the daily catch-all a five-active spread provides, aimed at a parent shopping for one specific nutrient rather than a full daily-coverage product.

Its narrow, one-active formula reads as a focused range extension: the kind of SKU a brand adds once its Kids line already has a daily anchor product, rather than the first listing it launches. The contrast with the five-line multivitamin table is itself part of how the two SKUs get positioned against each other inside the same Kids range.

On this single-active formula, Make it Yours covers exactly what it covers everywhere else in the catalogue: approved flavour, colour and shape, with the menaquinone-7 line item left untouched. With only one active on the table, flavour and shape effectively become the entire brand-differentiation surface for this SKU, since there is no second ingredient story to lean on.

A second active, a different level, or a new claim moves this formula into the separately scoped Custom Formula R&D route. Sampling comes before any production order, and label claims plus market compliance sit with the brand owner throughout.