- consumer health
- sports nutrition
- natural wellness
- DTC ecommerce
Metros: Detroit, Grand Rapids, Ann Arbor, Lansing, Warren, Sterling Heights
Michigan brand owners cover consumer health, sports nutrition and natural wellness, with active DTC operators across Detroit and Grand Rapids.
Metros: Detroit, Grand Rapids, Ann Arbor, Lansing, Warren, Sterling Heights
Production milestones and documentation are coordinated remotely so Michigan brand owners stay informed throughout each project.
Michigan’s capital is Lansing; its largest commercial city is Detroit. With a population of approximately 10 million, the state hosts Amway’s headquarters in Ada (Grand Rapids), a major anchor of the US direct-sales supplement industry. Key cities include Detroit, Grand Rapids, Ann Arbor, and Lansing, each supporting a mix of DTC ecommerce and retail private-label supplement brands.
Persona-led starting points, reviewed against target-market claim rules.
Private-label beauty concepts reviewed against target-market claim rules.
Sleep and calm positioning is reviewed per market before any claim is finalised.
Energy and performance concepts reviewed against target-market stimulant rules.
Collagen source and dose are confirmed per project and target market.
Kids-positioned concepts follow per-market labelling and dose rules.
Immune-support concepts carry the EU-permitted claim set reviewed per market.
Reviewed concepts grouped by manufacturing format.
Pectin-based supplement gummies — the mature DAT Supply format. Used across daily wellness, beauty, sleep and kids ranges.
Single-serving sachet format for powders, granulates or compact daily-routine concepts. Configuration confirmed per project.
Pouchable functional jelly format for daily-routine and on-the-go supplement concepts.
Fast-dissolving oral strip format. Reviewed per project; payload range confirmed during the brief.
Transdermal / topical supplement patch format. Active suitability and skin-adhesive compatibility are reviewed per project — feasibility is confirmed before any spec lock, and DAT publishes no transdermal absorption or therapeutic claims.
Soft, paste-based chew format for cats and dogs. Format and palatability confirmed per project — no pet therapeutic claims.
A short pick of reviewed concepts from the public catalogue. Final positioning, claims and documentation are reviewed per project.
All formulas →
Private label acne control gummies for supplement brands. Pectin-based, target-market reviewed manufacturing.

Private label acv metabolic daily pack sachets for supplement brands. Pectin-based, target-market reviewed manufacturing.

Private label adaptogen focus gummies for supplement brands. Pectin-based, target-market reviewed manufacturing.

Private label anti-aging antioxidant gummies for supplement brands. Pectin-based, target-market reviewed manufacturing.