Who it's for
Family brands building kids-positioned daily and targeted concepts.
DAT Supply
Kids private label for Michigan brands
Kids-positioned concepts follow per-market labelling and dose rules. Serving brands in Michigan.
What buyers ask about
kids multivitamin, kids vitamin C, kids omega-3
How to start
Review the options below, order samples, then continue in the DAT Supply portal — serving brands in Michigan.
From 1,000 units
Lead time is typically 5–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesFlavour and shape are reviewed per project; dose is confirmed against the target market.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market note — Michigan
Michigan’s capital is Lansing; its largest commercial city is Detroit. With a population of approximately 10 million, the state hosts Amway’s headquarters in Ada (Grand Rapids), a major anchor of the US direct-sales supplement industry. Key cities include Detroit, Grand Rapids, Ann Arbor, and Lansing, each supporting a mix of DTC ecommerce and retail private-label supplement brands.
Project handoff
Brief a kids project for Michigan brands
Send the brief — DAT reviews and routes it to the right working track, serving brands in Michigan.