Choose private label when
You want to launch quickly against an already-reviewed concept, you are comfortable with the catalogue's format and flavour range, and you do not need a proprietary active stack or claim.
Comparison DAT Supply / Launch intelligence
Private label vs custom supplement development
DAT Supply offers two public commercial paths: the private-label catalogue and qualified custom development. Both go through the same production and quality-review infrastructure — the difference is where the formula comes from and how many review steps sit between brief and specification sign-off.
Reviewed concepts 149+
Options Private-label catalogue · Qualified custom development
Project pathways EU · UK · US
Documentation 4 review steps by project stage
Private label — start from a reviewed catalogue concept
You select a published concept (format, flavour, dose anchor) already reviewed by DAT and confirm packaging, label artwork and target market. Formulation risk is lower because the base concept has already been through formulation and stability review; the brief stage is mostly a configuration exercise.
Qualified custom development — start from your brief
You bring a concept that does not exist in the catalogue yet — a specific active stack, dose, format or claim positioning. DAT scopes feasibility first, then moves through formulation, sample rounds and specification sign-off before production. More review steps, and the timeline depends on the complexity of the brief.
Documentation, either way
Both paths produce the same specification and batch documentation package once the formula is locked and production runs — the difference is upstream, in how the formula gets confirmed, not in what ships with the batch.
When to choose which
Choose custom development when
Your concept needs an active combination, dose or positioning that is not in the catalogue, or your brand needs a formula no other client can also launch.
Related
Where to next?
Ready to brief your project?
Create your account and brief your order inside the DAT Supply portal, or keep browsing the private-label catalogue first.
Frequently asked questions
- Is custom development slower than private label?
- Usually, because a custom brief starts feasibility and formulation review from scratch rather than from an already-reviewed concept. Exact timing is confirmed once DAT reviews your specific brief.
- Can I start on the catalogue and move to custom development later?
- Yes — brands commonly launch on a catalogue concept first and open a custom development brief for a later, more differentiated SKU once the first range is in market.